The Changing Consumer Landscape- Telco Strategies for Success

The consumer landscape is changing and so is demand for telco services. Service Poroviders need a new strategy to stay relevant. Driven in part by the COVID-19 pandemic, demand for both core broadband and value-added services is growing. This presents new challenges and opportunities for operators seeking growth “in the home”. However, traditional growth strategies, like the triple play, have reached maturity - telcos must therefore find new ways to derive sustained growth and stay relevant in the space.  This report looks at the different strategies telcos can pursue to address the changing demands of consumers. Commissioned by Cisco Umbrella and undertaken by STL Partners, it draws on an interview programme with eight operators, as well as a survey of more than 1100+ consumers globally. As well as canvassing consumers’ high-level views of telcos and their services, the survey explores consumer willingness to buy cybersecurity services from telcos in some depth.