Cisco Umbrella for Service Providers

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Data Sheet Cisco Umbrella © 2020 Cisco and/or its affiliates. All rights reserved. Key needs of Service Providers New source of revenue In a commoditized market, even the strongest players struggle to identify new revenue opportunities. Security is a huge service provider opportunity because cyberattacks threaten organizations of all sizes, in all industries, and across geographies. By offering security protection, service providers can monetize additional value for customers who already recognize their unmet need. Additionally, small businesses trust their connectivity providers when it comes to security. A recent analysis by Analysys Mason found that thirty-seven percent of respondents would consider purchasing cybersecurity from their fixed service provider. 1 Simple attach Service providers need to scale to large numbers of customers, so it is critical to deploy solutions that are simple and easy to manage as an attach to core services. Most service providers do not have the resources or time to manage complex security capabilities or traditional on-premises solutions. Simple attach, clear added value, and fast time-to-market is the goal. Consistent performance Service providers must reliably deliver internet and mobile services with excellent and consistent performance. Any value-added capability needs to maintain, if not enhance, the performance of the underlying service. Ideal target markets: Small business and consumer Small businesses have the same security challenges as large enterprises, but they have fewer resources. According to the Verizon 2019 Data Breach Investigations Report, 43% of All Data Breaches Target SMBs. 2 And, a recent report from 4iQ noted an increase of 424% in authentic and new breaches in small businesses from 2017 to 2019. 3 Consumers too face relentless cybersecurity threats with limited resources to fight back. Cisco Umbrella for Service Providers Easy Protect and Mobile Protect Key Numbers • 200 billion daily internet requests • 100 million users • 30+ datacenters worldwide • 7M+ malicious destinations enforced concurrently at the DNS-layer Key differentiators Blocks malware, phishing, ransomware & more Simple attach for "clean pipe" offer Intelligence to uncover current and emerging threats Fast and reliable cloud infrastructure Service Providers continuously seek new revenue streams to diversify their lines of business. In most markets, many providers offer internet and mobile services, which has caused prices (and therefore revenue) to decline. Security is an excellent option to challenge that revenue decline with added value and differentiation. However, adding security has historically been challenging because service providers may not have the resources, expertise, or time to manage a complex security solution. 1. AnalysysMason, Small and medium-sized businesses: technology buying behavior and channel preferences, n=2.983, September 2019 2. 43% of All Data Breaches Target SMBs, Verizon 2019 Data Breach Investigations Report, 3. "Cyber criminals shifted their focus, targeting more small businesses, resulting in a424% increasein authentic and new breaches from 2017", 4iQ Identity Breach Report 2019,

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